_____ is responsible for advertising claims on print/catalogs.

• A. Fda
• B. Ftc
• C. Fda and Ftc jointly
• D. None

Answer: (B)

Advertising claims in print catalogs are governed by the Federal Trade Commission, which enforces truth-in-advertising rules and requires claims to be backed by evidence. This means any statement about how a product works, its benefits, or performance must be truthful and substantiated before it appears in catalogs. The FDA, by contrast, handles labeling and safety claims for foods, drugs, cosmetics, and medical devices, focusing on what can be said on packaging and in safety-related contexts. For general catalog advertising, FTC is the primary regulator; FDA involvement occurs mainly when the claim touches regulated product safety or efficacy, and in those cases, both agencies can have roles, but the advertisement itself falls under the FTC’s purview.